Where Should You Invest Your Marketing Budget? Where Should You Place Your Ads?

Written by Richard Gilard

Marketing an event or a company is tough. You’ve got to find the right audience, then convince them that your product or service is worth investing in. 

There are tons of marketing platforms and advertising networks out there. So which one should you invest your marketing budget in?

You don’t want to spend money on a platform and then not get any clicks or sales. You also want to make sure that you’re spending your money where it will have the most reach, for example on Facebook, Instagram, or Twitter. 

There are a lot of things to take into consideration when deciding on where you should spend your marketing budget, so let’s dive in! 

This can be a difficult process. Where should you spend your marketing budget? Where should you place your ads? We’ve created a helpful guide to help you answer these questions and more.

The Importance of Marketing

Think about it: You’re presenting to a large group of people, all with the same goal in mind: to improve their health and well-being. With each person presenting a different idea, it can be very difficult to gain the attention of your target audience. Not to mention the topic is often confusing.

Think about the endless amounts of marketing messages that you’re bombarded with every day: Do you see the difference between the message of one organization and the other?

How are they different?

How are they trying to help you?

The difference lies in their style and the way in which they’re trying to influence you. The more comfortable you are with a company or brand, the more likely you are to invest in their products or services.

Advertising Platforms

There are a ton of different marketing platforms out there, each with its own pros and cons. Below is a list of the most popular online advertising 


AdRoll – offers premium paid campaigns and also provides list management and lead generation

Image Buffer – Like Google Analytics, this platform provides on-site analytics and access to content curation tools

Native Ads – This allows you to create and place ads that people will actually see

Freemium – Pays based on landing page content, and has a free plan that allows users to create and manage their accounts for free

Unbounce – allows you to add advanced landing pages and offers in-depth reporting

Targeted and Non-Targeted – Depending on your goal, you may be better off with a targeted or non-targeted marketing strategy.

Digital Marketing Platforms

They’re the big dogs in the game. Facebook, Google, Pinterest, Snapchat, Instagram, Youtube, and LinkedIn. The companies behind these platforms can give you a fantastic audience, but the marketing can be difficult.

Trying to get your brand in front of the right people, at the right time, is no easy feat. Having a good digital marketing platform is going to save you a lot of time.

Not all marketing platforms are created equal. So let’s take a look at some of the most popular ones, and see which ones are best for each of the above factors.

Buffer makes it super easy to create social media posts with lots of engagement. “You can post quickly, your content gets seen by a huge audience, and you can do it all from the mobile phone, so there’s no excuse.

Social Media Platforms

These social media platforms have been a huge part of the evolution of online marketing. They’ve come a long way from when you had to get your own domain name, create social accounts, and deal with content creation.

These days, the platforms are big and have a ton of resources and tools to help you manage your campaigns.

You can start with Facebook. You can make an ad or post, have it reach 1,000 users, and see how many fans you can attract. Facebook is Great Guest Posts for gaining fans and selling ad space.

Then you can branch out to Twitter. It’s a completely different platform for marketing an event or company, but it’s still a good one. Many people use Twitter for professional purposes, such as to interact with and build relationships with brands.

Influencer Marketing

Influencer marketing is a form of advertising that takes advantage of people with high authority to share your brand’s message. If someone has a large following, it can help with your search engine optimization (SEO). Influencers have a large audience that’s already in the habit of visiting their page.

If you don’t have an influencer or not much influence on the current market, it would be a good idea to create a content marketing team. This team would help you create articles and blogs, help you promote your products, and do some of the work for you while you do all the hard work of producing good quality content.


Once you’re sure that you know the benefits of placing your ads on certain platforms, you should go ahead and purchase ads on those platforms. You can add to your budget at any time, and always start with a small budget and scale up as your business grows.

From there, you can decide how often you want to place your ads. If you find that you’re getting a lot of conversions from these platforms, you can increase the frequency and budget, or you can cut back on the ads.


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Richard Gilard

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