Digital Marketing

Impact of Accelerated Mobile Pages (AMP) On SEO Ranking

Impact of Accelerated Mobile Pages
Written by michealanderson

We all have hated slow loading mobile websites and Google knows that very well. Accelerated Mobile Pages (AMP) is an open source project that allows mobile website content to render very easily and a lot faster. Google has sponsored this initiative and it is also supported by Baidu, Pinterest, Twitter and more.

Google AMP has a positive effect on SEO India. It has a considerable effect on the loading speed of the pages and can load web pages up to 4 times faster than the traditional mobile pages. Google had first introduced AMP listing into its mobile search listings and the other platforms followed suit. It is, perhaps, a tested fact that a user usually abandons a page if it takes more than 3 seconds to load. Hence, incorporating AMP is an essential factor, which loads the website in less than half a second.

The 3 Components of Google AMP


    This usually contains the file format with a section, which contains AMP-related commands.

  • AMP JS-

    This is an advanced programming language, which will allow applications to load external sources for mobile devices.

  • AMP CDN-

    This component caches Accelerated Mobile Pages optimized content for faster delivery. The AMP stripes the pages to its bare minimum and creates faster loading pages.

Testing AMP

Why is it important to implement AMP when you can simply build lightning fast pages? The fact is that most AMP mobile pages can outperform the traditional mobile pages in terms of speed. You can test it by going to g.Co/ampdemo, which will lead you to the experimental Google page. You can type any keyword and hit the search button. As you see through the search query, you will notice that AMP-optimized websites rank higher. This means your website has the potential to rank higher in mobile SERPs.

Generate Revenue for eCommerce

As per statistics, the global users of mobile phone from 2015 to 2020 are estimated to rise to a 4.78 billion from 4.15 billion. That being said, there will be a worldwide eCommerce growth. As per eMarketer estimates, retail e-commerce sales have reached an astonishing figure of USD 2.3 Trillion in 2017 alone and the projected figure is estimated to be somewhere around USD 3.5 Trillion in 2021. This could be a boon for eCommerce, but at the same time there will be a lot of competition and hence a delay of even 2 seconds could lead to a potential loss of revenue. Google Accelerated Mobile Pages can be very handy and serve as a contributing factor for better page ranks along with other SEO factors.


Google AMP also affects other factors that generate revenue for the website like the rate of clicks, impressions, and customer experience. Google exclusively uses AMP when flashing breaking news and hence this is the right time for businesses to adopt AMP for their mobile web page. AMP essentially affects the speed of the mobile web page and this has a considerable effect on mobile page ranking.

This year, Google has tweaked its search algorithm to use mobile page speed as a parameter for ranking in mobile search results. Your business can avail these services from a good SEO company in Mumbai, Bangalore or any other city – a partner that will perform an SEO audit and suggest action plan respectively for ranking higher in mobile SERPs.

Author bio:

This post is written by Micheal Anderson, he is working with Techmagnate since 2013. He likes to write on various digital marketing services like Video SEO, app store optimization, content marketing, email marketing etc.

About the author


Micheal Anderson is a digital marketing expert with Techmagnate since 2013.

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