Content marketing is a commitment, not a campaign. It is focused on designing and distributing valuable, relevant information, to educate and engage audiences. However, It is difficult to measure your success in this field because it is not immediate. What many content marketers misunderstand is that there is no immediate RoI in content marketing. To be successful, you need time and patience. In addition to that, you need to periodically analyze your content.
What is content analysis?
A method that is used to analyze and determine the keywords, theme, and concept of your article is content analysis. The content does not have to be only text-based. It can be photos, videos, or even infographics. While doing content analysis, there are two things you can focus on, the qualitative (where you determine if your content is achieving its goals) and the quantitative method (where you measure the number of keywords and focus on the understanding of the article). It is always a good idea to keep track and optimize the performance of your content regularly.
Let us understand how to analyze content marketing efforts
How do you know if your content marketing efforts are “working”? Here are a few things to keep in mind while analyzing content marketing efforts-
Analyze the source of your traffic
The key goal of your content marketing efforts is to drive authentic traffic to your business. A very important barometer of how your content is performing is by regulating each point of audience contact. Your content performance also determines your overall business performance, which is why you need to examine how your traffic is going to affect your business. Here are the different ways you can keep an account of your traffic –
- Organic traffic search – the audience that visits your website from Google or any other search engine.
- Direct traffic – Audience that visits your website by searching your website by directly typing the URL.
- Email traffic – Audience that visits your website by your email advertisement
- Social traffic – Audience that clicks on your website through social media.
- Paid traffic – Audience that visits your website with the help of paid search campaigns.
Keep a track of your competitors and learn from them
In this ever-changing field, it is important to keep track of what your competitors are doing. Every new content that you create should be an asset that drives away your audiences’ attention from your competitors. That can only happen by regulating your content. After doing a thorough search of competitive content, you need to start planning and analyzing your content marketing strategy. This way you can make adjustments to your content to meet your requirements.
Track the engagement and conversions on your content
It is very important to track and monitor the performance of your content because every piece can produce a different outcome. By differentiating between content performances according to the different stages of tracking, you will be able to make sure that you set your goals accordingly. Tracking conversion rates will make sure that you are delivering according to your reader’s requirements.
- Convert your acquired information into something useful
Even if you have the right amount of data from all of your research, it will not be of any help if you don’t understand what this data requires you to do. If you can analyze your results and then convert them into a strong marketing strategy, there is nothing better than that. To be able to make actionable insight from collected data, you can establish your own scoring system. This will help you establish if your existing content is performing according to your preset goals and if you need to make any changes to that.
- Do not hurry
Doing all of the above in a hurry will get you nowhere. Any intricate mistake can cost you new customers, leads and engagements which can be bad for business. That is why it is best to do a proper analysis of data to recognize where any changes or improvements are required. Take your time and analyze that if a particular post shows a high amount of engagement on one social media platform, then it is highly plausible that the same post may work on other social media platforms as well.
Once you are done with creating a content marketing strategy and analyzing the data, you need to revisit it from the beginning to avoid any intricate mistakes. No matter how sophisticated your spreadsheet of data analysis is, the numbers are always changing. That is why the best way to understand the requirements of your audience is by engaging with them and knowing and understanding small nuances. You can also reach out to the best Content Writing Company to leverage your content marketing efforts.
Now that you have understood how to analyze your content marketing efforts, get started with creating your own marketing strategy!