The surging usage of coders and printers in the food and beverage industry is the major factor fueling the sales of coding and marking systems in Turkey. Moreover, the expansion of the food and beverage industry, on account of the increasing demand for processed and packaged food items and beverages, is further boosting the demand for coding and marking systems in the country. As per TurkStat, there were 499 beverage producing and 42,030 food processing units in the country in 2015.
Apart from being heavily used in the food and beverage industry, coding and marking systems are also extensively used in the automotive industry. This is why the rapid growth of the automotive industry is causing a sharp surge in the sales of coding and marking systems in the country. This is subsequently causing the expansion of the Turkey coding and marking systems market. According to the forecast of P&S Intelligence, a market research company based in India, the market revenue will rise from $76.4 million in 2017 to $120.4 million by 2023.
Furthermore, the market is expected to advance at a CAGR of 7.9% from 2018 to 2023. Moreover, with the emergence of eco-friendly technologies, coding and marking system manufacturers in the country such as Savema Markalama ve Kodlama Makinalari San. Tic. Ltd. Sti. (Savema), Matthews International Corporation, Domino Printing Sciences plc, Dover Corporation, Hitachi Ltd., and Danaher Corporation are actively focusing on reducing the usage of hazardous solvents such as methyl ethyl ketone (MEK), hazardous air pollutants (HAPs), allergens, mutagens, carcinogens, and volatile organic compounds (VOCs).
Out of these, the demand for the continuous inkjet technology is predicted to be the highest in the country in the coming years. Moreover, the usage of continuous inkjet-based printers is rising rapidly in the food and beverage industry in the country. The major end users of coding and marking systems in the country are electrical and electronics, food and beverage, automotive and aerospace, healthcare, and chemical industries. Apart from these, coding and marking systems are also used heavily for coding and labelling personal care and cosmetics products, packaged consumer goods, and textiles.
Amongst these, the usage of coding and marking systems was found to be the highest in the food and beverage industry in 2017. This is ascribed to the fact that the government of Turkey has made it mandatory for food and beverage companies to print manufacturing details including the manufacturing date, ingredient lists, and nutrition facts on the packages of food products and beverages. This is the main reason behind the extensive usage of coding and marking systems in the food and beverage industry.
Hence, it can be safely said that the demand for coding and marking systems will boom in Turkey in the coming years, primarily because of their growing usage in the automotive and food and beverage industries in the country.