Benefits of Real Estate Videos & Virtual tours

Written by globalmeasurements

The real estate industry has been very lucrative for a long time to be a part of and has a constant business growth. Moreover, a rise in demand for more properties has created significant competition among realtors. There are so many property listing websites where people can put their property for sale and rent. But the realtors who have their sites have to work hard to impress and convince the buyer. But how amazing is it if half of the work is done by digital medium? Yes, it is one of the new and different methods to promote your property. Promotion through real estate video and images are a boon to the industry. 

Top benefits of real estate videos and virtual tour

Save time

You might receive so many calls when you advertise a new property on sale. Meeting all of them might be time-consuming. Moreover, it will be a waste of time when you end up with a client who is just curious and have no intention to buy that property. The customer can see the property on their mobile phone, tabs, or laptops with the virtual tour. Those who are interested can call or ask for a real-time tour of the property. Eventually, a virtual tour can save your time so that you can focus on other aspects of the business.  


Driving to the property and coming back to your workplace to meet potential clients and show them the property can cost you a lot of money. Also, when you are not guaranteed that they will buy the property. Maybe they do not like the neighborhood or the hallway. Virtual house tours or real estate video tours can help to eliminate these issues. The only thing you need to do is make these videos and upload them on the website, social media, and other platforms. By this, the potential customer will check the property before visiting.

Website Traffic

This cutting-edge technology of 3D virtual tours can drive a lot of traffic to your business website. The data shows that all the real estate businesses using virtual tours as their business tool will receive around 40 percent more clicks than others. As a result, you might get more clients and more business. 

Reduces the bounce rate of the website

Bounce rate is the number of visitors who leave the website after looking at the first page. Virtual tours will engage the visitors for a more extended period. On average, the virtual tour takes at least one to five minutes. It will result that people will spend more time on your website. It will drop the bounce rate and resulting in more traffic, improved search engine ranking, and good business. They will help to increase customer retention and boost online exposure. 

Realistic experience

Virtual tours are somehow related to the permanent open house trip. The potential client can access the real estate videos any time and anywhere. It will give an instant sense of ownership. Whosoever taking the tour can imagine themselves in that virtual house. 


About the author


Leave a Comment