Mobile is an inseparable part in the life of mankind. But do they do in mobile? Do they only use it on the purpose of incoming and outgoing calls? Then there won’t be this popularity of smart phones. Have you ever thought of how everyone is using all apps so smoothly? That is because App Store SEO. This is a process to better visibility of mobile apps.
Mobile app publishers are everyday facing a serious problem of getting noticed. It is a crucial time and situation for them as there are millions of apps developing every day. If you are in this field then you have to properly understand the methods of promoting it properly unless you will be lost and will not be visible among so many. Many overlook the original process of increasing visibility and that is ASO or app store optimization.
What is ASO?
It is nothing tough to understand. It is a process of coming top of search list in app store thus increment of visibility. Increasing visibility is an indication of getting large number of traffic to your app page. You need to learn more about this to gather maximum number of traffic. Their keywords have to match with yours and this can be discovered so easily if you don’t seek the help of right authority.
Importance of ASO
According to a survey, it is considered that 63% of apps are visible by app store search results. This is a common method of getting apps easily. In this market of competition it is always important to grasp a position higher than your opponents. This can’t be possible without the help of ASO. Everyday hundreds of thousands apps in each and every app store vying to higher rank but the silly thing is that maximum numbers of app publishers are still unaware of the this fact of ASO. So this a gift for you that ASO can be your personal and secret arsenal. You need to give it time to improve every week and you can see the improvement in less amount of time.
Mechanics of ASO
There are so tactics like
- The keyword has to be there in the title so that it can drag maximum number of traffic. You have to spend time on right keywords.
- Right set of keywords in the content can take your app higher in app search result.