What are the factors that make Salesforce so successful besides the fact that it is massively successful? There are many reasons why the platform is successful, including its robust backend. While they may have a similar design, their use of it is what sets them apart. Are you aware that the design layout of your SaaS application is critical? Let us guide you through SaaS product design, so that your project is a success.
We can better engage and attract customers by using good SaaS UI and UX design practices. Your business can take advantage of it to attract new customers and gain a competitive advantage.
Software design is centered around the SaaS model (Software-as-a-Service). It is not surprising that it will bring in $307.3 billion in revenue by 2026 due to its revolutionary features for the IT sector. Between 2020 and 2026, it is expected to grow at a CAGR of 11.7%.
SaaS offers the following advantages over other delivery methods:
- Reduced costs and higher flexibility
- There is little space occupied by it
- It is made easier to use with an intuitive interface
- Thanks to cloud computing, users can benefit from a more enjoyable experience
UI and UX best practices for SaaS products
Trends for SaaS design in 2021 include dark modes, 3D elements, AI, and micro-interactions. In order to keep up with the latest trends, however, the best design practices should not be ignored. To design a successful SaaS product, you need to integrate both so as to enhance its design and functionality.
The following are some of the most important UI/UX design practices to keep in mind when developing a SaaS project.
1. Easy sign up and registration
You may find it tedious and time-consuming to sign up or register on multiple pages. Consequently, SaaS product design must take easy sign-up into consideration.
Customers will be enticed to engage with the app if the registration process is easy. However, a signup process that is overly complicated is likely to scare away customers.
2. Simple, easy navigation
SaaS apps must have intuitive navigation from the very beginning. Users don’t have to waste time searching for information on product pages when the front page displays all the necessary information.
3. Disperse your pagination
Is there pagination on your web page for multiple large databases? Therefore, in that case, you should diversify the pages in order to avoid confusing your users. Using an application should not be unnecessarily difficult for users to comprehend but when they cannot recognize which pages belong to what databases, they are likely to leave.
4. Display search results dynamically to facilitate easy navigation
5. The user interface should be simple
It will come as no surprise that SaaS software is quite complex in its programming. A problem that comes with this is an inherently complex user interface design that can negatively affect the success of a SaaS application.
6. Simplify the information architecture
Users can find what they’re searching for using the SaaS product’s information architecture. Therefore, it should be intuitive, simple, and easy to use.
7. Reduce the onboarding period
A user will probably be curious about many things so that they can glean value across the board. You need to resist your urge to release all the details.
A straightforward and hassle-free onboarding process is comparable to the sign-up process.
The way forward for SaaS Product Design
In conclusion, when designing your SaaS application, make sure the navigation is simple and the patterns are understandable to users. New services tend to appeal to people who already use them. For more complex inquiries, individual support won’t hurt even if AI and bots are used.
As part of your SaaS design process, you can create a prototype and make sure you are following all the UI UX design best practices listed above. Your application will become more engaging, fun, and easier to use this way.