Content writing and SEO are two terms that are more or fewer synonyms to each other. The past few years have seen a tremendous change in the way marketing is carried out on digital platforms, and it will be only safe to say that one can’t exist without the other.
People who offer SEO content writing services understand just how crucial it is to work on the content that is high quality so that it ranks on search engines. But, before we get to understand the importance of SEO content, let us understand what SEO content writing is.
Understand what SEO content writing is all about
If you were to ask us what the recipe is for writing content that is SEO rich, the simple answer would be prioritizing the use of critical and relevant keywords. An important aspect of SEO content is being able to work on good quality content in a way that the targeted high-volume keywords are used in the most natural and aesthetic way.
The moment you use the right keywords, it gives your SEO content the scope of ranking high on the search engines. Having said that, one mistake that you need to avoid at all times is focusing so much on SEO content that it suits the search engines’ needs but does not give value to the users/readers.
PRO TIP: Ensure that when you work on SEO content it is valuable not just to the search engine bots but the readers as well.
Now that we have understood what SEO content writing is, let us explore all the reasons why it is integral and important to the world of digital marketing.
Impactful Importance of SEO content
When you look at the term content marketing in detail you will actually be able to decipher that content marketing is all about adopting the right SEO techniques.
Having said that, it is clear to understand that content marketing can’t be done without content and content will merely remain content if there is no SEO.
Content that is written without the usage of the essential and high-volume keywords will be perceived just as a bunch of words by the search engines.
What makes your content understandable by the search engines is the use of keywords. Based on the keywords that you use in your content the search engine will display the necessary results.
The reason why SEO content is so important is because it allows you to satisfy the hunger of Google by feeding it content that it understands and therefore ranks.
Just like people need to be validated for the work they do, search engines validate your content by ranking it on the search results page. There will be instances where you can see that even though the content is not that great in terms of quality, it still ranks well due to paid marketing gimmicks that get those posts social validation in terms of likes, shares, and high volume digital impressions.
In the case when you are an SME business and every penny counts, it is imperative to know that the only way of ranking on the search engines is by writing not just average but excellent quality SEO content.
When you deliver quality SEO content your users will engage with it more and if they find it interesting they will share the links with others. Google considers this act of sharing or retweeting as social validation and this in turn helps your content rank.
Backing the backlinks
The digital form of word-of-mouth publicity comes in the form of backlinks. One of the biggest importance of SEO content is that the moment the quality is exceptional, the good domains and websites will want to carry links that redirect people to your content and website.
This is another form of social validation that Google understands and based on the number of times people backlink to your SEO content, it ranks you on the search engines.
No content, no rank
Google works on the concept of understanding and deciphering your SEO content. If there is no content that is enriched with the relevant high-performing keywords, there will be no content for Google to decipher.
In fact, every content type you pick up Google ranks it. If it is a Google image, Google images rank it based on the keywords used, and similarly, if it is Google videos then Google ranks videos on the same criteria. This is another reason why SEO content is so important and a critical requirement for your content to rank on the search engines.
SEO Content helps with Search Task Accomplishment factor
When writing your content the question that you should always ask is, “ is my content helping anyone by giving them information?”.
The latest buzz in the SEO domain is the search task accomplishment factor which analyzes and ranks your content based on the intent and purpose it solves. Google is working on this tool that will be able to give it the understanding of exactly how satisfied the reader was when they came to your link, and whether or not they even found it resourceful.
If the average stay time on your SEO content is good and if they have validated your content on the basis of likes and shares, Google will know that you solved the purpose and will rank your SEO content accordingly.
SEO content is the backbone of getting that digital visibility that businesses need to focus on in the day and age of digital marketing. The best practice followed by the top content writing company is that the more your content is share-worthy and accepted by the users the more you are accepted and liked.
Well-written SEO content will help you get organic traffic that still holds a lot of importance. In short, focusing on SEO content will make sure that the world focuses on YOU, which makes it the most important aspect for your success.