Graphic design is the process of visually presenting ideas, concepts, text, and images in print, electronic, or other media.
It imposes order and structure on the content in order to facilitate and ease communication while increasing the likelihood that the message will be received and understood by the intended audience. A designer accomplishes this goal by consciously manipulating elements; a design can be philosophical, aesthetic, sensory, emotional, or political in nature.
It should be approached as a means of language for communication rather than a form of art. It has been woven into every aspect of our everyday mundane life, from waking up in the morning and looking at the tea packaging to brewing a cup of tea to sleeping at night and searching among the bookshelves to read your favourite novel or checking your WhatsApp messages for the last time before dozing off.
It contributes to the formation of social and cultural identities of a human, as it involves communicating your ideas to the other by using text, images or language. Graphic designers are tasked with creating, planning, and executing designs that convey a specific message to a specific audience.
What exactly is a graphic designer?
Thinking of graphic design as a trade is out of date and restricting. To understand a graphic designer’s role in the print and digital production processes, it is more useful to look at the underlying approach to design that he or she takes. A designer’s role in the process is essentially divided into two parts: satisfying the design brief and carrying out the job.
A portfolio is a collection of a designer’s best work that is used to show prospective clients their abilities and special talents.
The effectiveness of a portfolio is determined by how it is presented as well as the careful selection of the work contained within it. The majority of graphic designers’ commissions are obtained through self-promotion. Successful self-promotion begins with thorough research on a client or agency; a designer must learn as much as possible about the nature of their prospective client’s business and the key contacts within the company.
Graphic designers are needed in a variety of industries, including advertising, printing, and web design. Some software such as Photoshop, Illustrator, Adobe XD, Flash, After Effects, Fireworks, Blender, and other tools are essential for new designers. However, after 3 – 4 years of experience, a designer’s career comes to a halt (unless you have a highly creative mind and you are assisting or working as an art director). Unlike a career in programming, which has multiple layers (programming, analysis, and project management), designing requires more individual genius than teamwork.
Art direction, typography, page layout, information technology, and other creative components may be included. This diversity indicates that there is a fragmented market.
Within which there is a landscape for design practice. Designers can specialise and concentrate their efforts.
Employment options for Graphic designers:
Here are some of the top sectors and areas in which Graphic Designers are hired.
- Advertising Agencies
- Print and Electronic Media
- Design Companies
- Publishing Houses
- Web Designing Industry
- Fashion Houses
- Architecture Firms
- Corporate Sector
- Show Business
- Brand Management
Graphic Designers’ Responsibilities
Typically, graphic designers will do the following:
1.To determine the scope of a project, consult with clients or the art director.
- To create designs, use digital illustration, photo editing software, and layout software.
- Create visual elements such as logos, original images, and illustrations to assist in conveying the desired message.
- Create layouts and choose colours, images, and typefaces to use.
Clients or art directors should be shown design concepts.
- Changes suggested by clients or art directors should be incorporated into final designs.
- Before printing or publishing designs, check them for flaws.
Graphic designers use images and text and colour and the layout of websites and printed pages to communicate ideas through art and technology. To achieve artistic or decorative effects, they may employ a variety of design elements.
Graphic design is becoming a more professional field. The scope of graphic designers’ work has been greatly influenced by digital technology. The rise of desktop publishing and hypertext in the 1980s and 1990s altered graphic designers’ work practises, pushing for a shift to an increasingly digital workflow. Graphic designers now work under new job titles such as interaction designer, user interface designer, and experience designer, presenting educators with a new labour market reality to consider when planning graphic design education.
The Design Village is the best graphic design institute in Delhi where the students are sensitized to not approach Graphic Design as a skills-based course but rather intertwine themselves with the basics from understanding the meaning of the graphic design to looking into the history and learning the current trends in graphic design. They go through a rigorous self-development procedure that focuses on obtaining thinking skills and understanding the language of graphics as a medium of communication.
Courses of study in the Graphic Design discipline include typography and type design, illustration and photography, packaging and print design, signage design, and corporate identity systems.