Global Hand Sanitizer Market size was valued US$ XX Mn in 2019 and the total revenue is expected to grow at 22.69 % through 2020 to 2026, reaching US$ XX Mn.
Global Hand Sanitizer Market Overview:
The global hand sanitizer market size valued at USD 2.45 Bn in 2019 & is estimated to grow at a compound annual growth rate of 22.6 percent from 2020 to 2026. Shifting customer preference towards appropriate hygiene products is anticipated to drive the market. In addition, the current Corona Virus pandemic at the beginning of 2020 has spurred the market for hand sanitizer. The demand for hand hygiene products has been above the supply in both online and brick & mortar sale channels worldwide due to the global outbreak of the corona virus in a short time span. The outbreak has covered the significance of regular hand sanitizing & cleaning practices among customers & is among the key factor driving the market.
Hand sanitizers have a plus point over conventional hand washing products as they can be used directly without water. Also, famous manufacturing companies like Henkel Corporation, Unilever, & Procter and Gamble have been proposing hand sanitizers in convenient packaging’s like sachet & mini bottles, which can easily be carried in a bag or a pocket by the customers. These aspects have widened the scope of the market.
According to MMR study, there is a preference for using hand sanitizer by 77.65 percent of the population covered in a survey, while 22.35 percent claim not to use the product.
The 77.65 percent population in the approval of using hand sanitizer is included of 37.5 percent male users & 62.5 percent of female users. Moreover, key companies are adding to their product line in order to rise their market share with growing awareness. For example, as per MMR research, 62.12 percent of the population surveyed in the year 2017 claims to use Dettol hand sanitizer, 21.74 percent use Lifebuoy hand sanitizer, & 16.14 percent use Himalaya hand sanitizer.
How India’s Sanitizer Market Raised After Covid-19 Outbreak:
New players & local brands now dominate India’s sanitizer market that increased more than fourfold after the novel Covid-19 outbreak. The size of the category reached Rs 43 crore in March from Rs 10 crore a year ago, according to MMR report, as the highly contagious pathogen spread quickly despite the world’s strictest lockdown. A total of 152 new companies started making sanitizers in March, commanding 61 % market & 46 % value share. The market share of the top 3 brands — Dettol from Reckitt Benckiser India Ltd., Lifebuoy from Hindustan Unilever Ltd. & Pure Hands by Himalaya Drug Company Pvt. Ltd. fell to 39 % in March from 85 % in January % February. Demand for sanitizers, increased to 87 % in April 10-14 from 58 % between March 17 % 19.
Fast-moving consumer goods establishments like ITC Ltd., Dabur India Ltd., Marico Ltd., and Emami Ltd. & Jyothy Laboratories Ltd. have hurried to capture a portion of the market. Liquor maker Diageo India jumped in as well & ITC turned its perfume plant in Himachal Pradesh to churn out Savlon-branded. Marico introduced ‘Veggie Clean’, fruit & vegetable cleaner. The pandemic is shifting customer behaviour & needs. There is an exponential increase in demand for health & hygiene brands, Savlon & Nimyle. Customers are looking for both safety & supply assurance. The company assumes the health & hygiene category to increase as several new users forayed.
Growing awareness towards hand hygiene is gaining importance on account of being an important portion to restrict the occurrence of nosocomial infections. Therefore, hand hygiene forms the most vital element of personal care, thereby pouring the popularity of hand sanitizers. In addition, government further endorses the usage of hand care products in order to raise awareness as well as avoid health problems among customers. For example, the WHO & FDA have taken initiatives in order to make individuals aware of hand hygiene & the risks associated with not keeping the hygiene. Moreover, the increasing influence of social media & online ads has exposed people to the current trends of personal care & hygiene which is also accelerating the use of hand sanitizers among customers.
These ads also allow individuals to get exposed to information about cleansers & healthy lifestyles. Key establishments like Reckitt Benckiser Group plc & Hindustan Unilever are also leading among customers with their initiatives on spreading awareness about basic hand hygiene.
Hand sanitizers come across as a helpful product to customers in numerous aspects. The extent to which it is easy to use as well as portable & convenient has made the product common among customers. According to MMR report, this product also reduces the risk of gastrointestinal & respiratory infections among customers. Moreover, hand sanitizers also contain ingredients which help in reducing skin dryness & irritation compared to hand washing. Furthermore classroom application of hand sanitizers is projected to reduce the absenteeism of students owing to illness by 20 percent.
However, the development of the market can be hindered by the usage of chemical ingredients related with the product causing allergies to some persons. While product innovation & new product development plans adopted by the establishments to introduce organic & natural ingredients in the manufacturing of hand sanitizers, which will increase the trust of customers.
The report covers Gel, Liquid, with detailed analysis Global Hand Sanitizer Market industry with the classifications of the market on the Product, Distribution Channel & region. Analysis of past market dynamics from 2016 to 2019 is given in the report, which will help readers to benchmark the past trends with current market scenarios with the key players’ contribution in it.
The report has profiled twelve key players in the market from different regions. However, the report has considered all market leaders, followers, and new entrants with investors while analyzing the market and estimation the size of the same. The manufacturing environment in each region is different and focus is given on the regional impact on the cost of manufacturing, supply chain, availability of raw materials, labor cost, availability of advanced Plastic Type, trusted vendors are analyzed and the report has come up with recommendations for a future hot spot in five regions. The major country’s policies about manufacturing & Covid 19 impact on demand side are covered in the report.
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Global Hand Sanitizer Market, By Region
• North America:
o CIS countries
o Rest of Europe
o South Korea
o Rest of APAC
• Middle East & Africa
o GCC Countries
o South Africa
o Rest of MEA
• Latin America
o Rest of Latin America
Global Hand Sanitizer Market Key Players
• Reckitt Benckiser Group plc
• Procter & Gamble
• The Himalaya Drug Company
• GOJO Industries, Inc.
• Henkel AG & Company
• Chattem, Inc.
• Best Sanitizers, Inc.
• Medline Industries Inc.
• Lion Corporation
• Deb Group Ltd.
• The Clorox Company
• Henkel AG & Co. KGaA
• Chattem Inc.
• Procter & Gamble Co.
• Best Sanitizers Inc.
• Edgewell Personal Care Co.
• EO Products
• Vi-Jon Inc.
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